Today I’m discussing two critical aspects of your sphere of influence.

In real estate, marketing begins with your sphere of influence. Today we’re going to talk about the two key aspects of your sphere as you’re building it: your memory jogger and your baseline SOI spreadsheet. These documents will help you identify people to include in your sphere and organize your lists by name, occupation, and other factors that will let you decide how they fit into your marketing campaigns.

Feel free to follow along in the video above or use the timestamps below to navigate the video at your leisure:

0:00 — Introduction

0:20 — Filling out your memory jogger sheet

2:02 — Sorting those people into your sphere

2:48 — It’s not about sales, but rather staying top of mind

4:00 — Filling out your baseline SOI spreadsheet

5:05 — Where do the people from the memory jogger fit in your baseline categories?

6:30 — Building a network of agents

If you have any questions about either aspect of your sphere of influence or would like to discuss this in more detail, give us a call or send us an email. We’d love to hear from you.